write an individual blog providing critical analysis and evaluation of the following: Most forms of mass marketing are dead(Kotler, 1989). Market segmentation has become the paramount thing for every organization to do because of the global and fast-changing competitive business environment and change in consumer preferences. More customers want variety and choices of purchase and consume.Based on a company of your choice write an individual blog providing a critical analysis and evaluation of the following:•Determine the segmentation, targeting and positioning strategies of a chosen company.•Describe the current marketing mix strategies of the chosen company (4Ps)•the different segmentation variables that your company uses to subdivide the market should be identified and explained. The current targeting and positioning strategies could be described, and critically analyzed( consider, addressing advantages and disadvantages)• the current marketing mix strategies should be identified and explained,supported with detailed examples. Must use suitable academic theory and industry exemples to support your discussion. Structure of the blog post: 1. background/history of the company: the history of the company and the mission statement could be included.2. Segmentation, targeting and positioning strategies: determine the different segmentation variables that your company uses to subdivide the market should be identified and explained . The current targeting and positioning strategies could be described, and critically analyzed (consider, addressing advantages and disadvantages) targeting and positioning strategies.THE MARKETING MIX(4Ps) PRODUCT: you could include the different varieties of products that the company produces, the quality of the product, features and benefits, packaging design. PRICE: the prices, for the different ranges of products could be included. PLACE: how does the company make their products available to customers? Include the company website that could be used to make the product available or do they have their own stores or use other middleman to make the product available or a combination of these factors. what countries do they make the product available in? PROMOTION: what promotions do the company use to communicate with their target market? Include which combination of promotions, the company uses example advertising, sales promotions, public relations, direct marketing, personal selling and social media marketing, integrated marketing communications. guidance for completion of tasks:You should show a wide level of reading, a minimum of a 14 references from a variety of sources, including textbooks, academic journals, and academic Based website . you MUST reference Kotler & Armstrong 15th/16th edition as your primary source for theory.Relevant models/concepts based on various situation analysis, models, segmentation, targeting positioning, and marketing mix strategy should be determined. detailed analysis and evaluation of the various models associated with situational analysis Models should be included. detailed facts and figures should be included to support statements made. your report needs to be fully referenced. Use 12 times new Roman and Number your pages. also, can add pictures of advertising or promotions, made by the company chosen
