Write a study on the significance of the marketing campaign slide deck.
What are the key features you need to highlight in your marketing messages for this campaign?What is the “story” that you will use to appeal to customers in this campaign?What words and images will you use to “frame” your marketing story for this campaign? SOCIAL MEDIA STRATEGY (SLIDE 8)Where will you advertise to reach your target audience for this campaign?Choose 3 social media channels and fill in the chart provided in the templateHow will you use social media to engage your audience for this campaign?How will you use social media to spread your marketing message widely in this campaign? MARKETING METRICS AND BUDGET ALLOCATION (SLIDE 9)Select at least 4 marketing categories – examples are provided in the templateFor each marketing category, fill in the chart to answer these questions:What is the budget dollar amount?What is the budget percentage?Is this marketing category using a digital or traditional type of channel?Why is this category relevant for your campaign?What metric(s) can be calculated with data from this category?How often should data be collected to calculate the specified metric(s)?Note: Over 50% of the budget must be for digital marketing channels versus traditional CONCLUSION (SLIDE 10)Describe the short-term and long-term benefits of a successful campaignSpecify the reasons why the executive team should approve your proposalThank your audience and invite questions REFERENCESList all your research sources on the References slide(s), using the format presented in the JWMI Writing Standards Guide.List your references in the order that they are used in your PowerPoint Slides.You should have some course work references and some references from your own research.