Which of these photos reflect your fitness goals? (Expectation). Which of these photos reflect your current fitness lifestyle?

Summary Task : 1. Our progress (how did we select the people to interview, what was our initial hypothesis)

2. What are our 3 key findings in relation to the CB concepts we have on the slide

3. what are the implications we drew from each of the findings

4. Did we prove our hypothesis? If yes, how so. If not, how so. Couple previous notes: A couple I was thinking of were:

1. Which of these photos reflect your fitness goals? (Expectation)

2. Which of these photos reflect your current fitness lifestyle? (Reality)

3. Which of these photos best reflect the image of the fitness product you use/ willing to use (maybe we can have pictures representing different mood for fitness/nutritent brands to see what type of visual branding the weekend warriors gravitate towards) —> in this case, we would have to have a 2nd picture sort for brands 1088832 8 minutes ago CB means Consumer behavior.