What is the value of the tool to the potential customers? If you were Mike McCready, the CEO of Polyphonic, which target market—unsigned artists, producers, or record companies—would you pursue?

Assignment Question

Polyphonic HMI case study

Use the notes on the white board as a framework of how the professor wants us to answer the questions below.

Preparation Questions: What is the value of the tool to the potential customers? If you were Mike McCready, the CEO of Polyphonic, which target market—unsigned artists, producers, or record companies—would you pursue? How would you position and price the product? What are potential benefits and drawbacks of Hit Song Science for each player in the music industry? Who stands to gain or lose most from this technology? How does that impact your plan?

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