Outline the steps the company would take leading up to (and including) the introduction of the new phone to the market. What steps in the new product process would it use?

Words: 56
Pages: 1
Subject: IT management

Assignment Question

A mobile phone company is considering introducing a new phone. Outline the steps the company would take leading up to (and including) the introduction of the new phone to the market. What steps in the new product process would it use? What aspects of the consumer adoption process would be important?