Is this philanthropy an effective marketing tool? Do such projects generate more sales for the company? Do the increased revenues outweigh the costs?

Words: 282
Pages: 2
Subject: Business

The Final Deliverable of product will be a professional report, which should include at a minimum: Executive Summary Table of Contents Introduction/Problem Definition Research Tools (Develop a Primary Tool; Indicate Sources of Secondary Research) Results of Research (Should include tables and graphs) Analysis of Research (Should refer to tables and graphs) Recommendations Conclusions References (APA please) Appendices. this is our report topic 3. You work for a medium-sized enterprise software company that does not have a formal Corporate Social Responsibility program. You have been put on a task force to make recommendations to the Executive Board about developing a policy. Your team must produce a research report that discusses the pros and cons of such a policy and answers some critical questions: Is this philanthropy an effective marketing tool? Do such projects generate more sales for the company? Do the increased revenues outweigh the costs? Conduct research to locate other companies with similar programs. How does social responsibility benefit these companies? Does it matter if sales are affected? Deliver and present your report to the Executive Board. the overall page length of this assignment is around 20-25 pages but that is in addition to graphs and images used (they count as a page basically) i will send over the graphs that have been already created and if you feel there is a graph or image that makes sense to add feel free to do so. Also one of the sources I would like to use is https://www.mdpi.com/2071-1050/13/21/11663 as it has a lot of extensive information. also please try to get the other sources from a database. I have also included a template that was approved.