Competitive Strategy After completing the module, you should be able to:1. Evaluate the opportunities and challenges presented by the contemporary business environment 2. Analyse internal and external environments including data sets3. Identify and evaluate the strategic contribution of stakeholder groups, networks, leadership practices and communities of practice in the business environment4. Develop strategies for success and transformation plans5. (GA) Life-long learner: Manage employability, utilising the skills of personal development and planning in different contexts to contribute to society and the workplace Submission instructions.Assessment 2 is an individual written report.Each student should submit the assignment as one single submission. The assessment is based upon the company you are employed in – PLEASE CHOSE AVERY HEALTHCARE – UK for this Essay and the competitor can be BARCHESTER HEALTH CAREYou should undertake industry focused research to complete the assignment.Assessment 2: Balanced Scorecard Analysis for your chosen industry (Individual report) (3500 words) (100 marks) (LOs: 1, 2, 3, 4, 5) Required- You are required to develop, outline, and discuss a Balanced Scorecard performance measurement system that could be used to analyse and evaluate the performance of your chosen organisation.The analysis should then be compared with the performance of another competitor within the same industry.Guidelines Your report should be based upon a maximum of five performance dimensions (you do not have to use the original scorecard dimensions outlined by Kaplan and Norton). Each dimension should indicate the relevant key success factors (KSFs) and up to three performance metrics.You should discuss the merits and potential demerits of the KSFs, dimensions and metrics that you select. To complete the analysis, you should incorporate references to relevant strategic management theories and concepts. Finally, it is important that the report is closely focused upon your chosen industry and not written in the abstract.You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system(s).
