From what you can gather, how do these four firms organize their international activities? Do they seem to be applying multi domestic strategy or global strategy in their sourcing, manufacturing, product development, and marketing activities?

Assignment Question

International business research suggests that internationalizing firms often look abroad because they are either drawn to foreign markets or driven from their domestic markets. Visit the corporate websites for Toyota, Apple, Zara, and Procter & Gamble. From what you can gather, how do these four firms organize their international activities? Do they seem to be applying multi domestic strategy or global strategy in their sourcing, manufacturing, product development, and marketing activities? Are these centralized or decentralized approaches? How does this fit with your understanding of the primary strategic objectives of international business?