As noted above, this assignment allows students an opportunity to demonstrate an understanding of how the media impact society and culture. Description. Select a media event that has had or is anticipated to have an impact on society or culture. An example of a media event may be a television series or program that influence social/cultural change or reinforcement. It may also include situations in which the use/abuse of social media inspired generational or political trends. Currently, some of the more prominent media events that have the potential of influencing our thoughts and behaviors include international conflict, TikTok challenges, cyberbullying, censorship/ownership issues with social media platforms, remote learning/ employment standards. Advertising, media conglomeration, suppression/ promotion of the First Amendment are hot button topics that constantly attract our attention. Minimum Requirements.
The criteria that will be used to assess the submissions are as follows:
1. Description of Media Event (3 points): Describe the media event that has been selected for examination. It is important that the event selected is specific enough to describe it in sufficient detail rather than in generalities.
2. Discussion of Impact (8 points): Discuss the impact of the event on society (i.e. how it has influenced modified social behavior, political policies, economic conditions, cultural values, etc.). For example, in a previous semester, a student examined how the use of social media (event) has challenged the First Amendment (impact). Another student examined how pharmaceutical advertising (event) may influence patient-physician relationship/communication. This discussion should include research and/or observational evidence that clearly support claims of actual impacts. It is important to exercise caution when relying on statements of unnamed sources and unsubstantiated claims, etc. As indicated below, this criterion is the most heavily weighted.
3. Assessment of Impact (6 points): Assess/speculate the extent to which the media event has had or will have a positive or negative impact on society in general). A statement about whether or not the impact mirrored or countered previous similar events is strongly encouraged.
4. Style/Format (1 point): The paper should follow either the MLA or APA style format or another acceptable style (the textbook uses the APA style);
5. References (1 point) A minimum of three references is required—one of which must be scholarly research (from refereed journals and academic texts; the use of Wikipedia is not acceptable);
6. Word-Count (1 point) The paper should have a minimum length of 1000 words.